model shot for hair advice centre

I don’t believe in win-lose scenarios

Scot Baston Clients, commercial, Devon, Kingsbridge 9 Comments

I admit it, I am a geek.. I like Star Trek, Star Wars and Firefly (if you missed firefly, you missed a true gem). I will even admit to being something of a tech head when it comes to computers and camera gear.. I love that a good knowledge of the technicalities of both photography and post production can truly create aspirational imagery for my wedding and commercial clients.

Afternoon Tea at Anne of Cleves, Totnes

Afternoon Tea at Anne of Cleves, Totnes

But, geekery on its own produces stale boring photos.. Technically perfect but missing soul, missing that spark of life that draws the viewer in.

Hair shoot for Hair Advice Centre, Kingsbridge

Hair shoot for Hair Advice Centre, Kingsbridge

The trick is to balance the geek with the artist, to blend the three ingredients of technical skill, people skills and artistic vision into a package that creates a win-win scenario for both the customer and this humble photographer.

Beer Garden at The Globe Pub, Frogmore

Beer Garden at The Globe Pub, Frogmore

Getting back to my admission of geekdom, James T Kirk of Star Trek fame is notorious for saying

I don’t believe in no win scenariosJames T Kirk

He believed that there was always a way to win regardless of the situation, to the extent that when presented with a no win scenario, he broke the rules.. And won

Up The Creek Bed & Breakfast, Frogmore

Up The Creek Bed & Breakfast, Frogmore

Similarly, I don’t believe in the win-lose scenario.. That where a client (or photographer) is taken advantage of, or feels cheated.

Chillington House Bed & Breakfast, Chillington

Chillington House Bed & Breakfast, Chillington

  • I don’t believe in making a sale if it is not right for my customer
  • I don’t believe in the hard sell
  • I don’t believe in charging extortionate prices
  • I don’t believe in mediocre photography

However,

  • I do believe in listening to my clients needs and wants
  • I do believe in creating photography, at a fair price, that wows the client
  • I do believe a happy customer is a repeat customer
  • I do believe that building good relationships with my customers benefits everyone..
hair shoot for Hair Advice Centre, kingsbridge

hair shoot for Hair Advice Centre, kingsbridge

I am determined that every job I do, whether it be my commercial work or my wedding photography, builds a good and healthy relationship between the client and the photographer. Forming a partnership, where the photographer becomes part of your team, part of your sales force, helping your business to succeed

Distinctly Living, Dartmouth

Distinctly Living, Dartmouth

Like Jim Kirk, I am willing to break ‘the rules’ to make sure that everyone wins. What rules are they? Normal rules of engagement.. How most photography businesses do business. I want to exceed those standards both with my photography and service

Anne of Cleves Tearoom, Totnes

Anne of Cleves Tearoom, Totnes

With that in mind, I am starting to offer a money back guarantee with my commercial photography.

If you, the customer, are not delighted with my photography, return my work and I will refund you in full.

Now what could be lower risk than that?

Chillington House Bed & Breakfast, Chillington

Chillington House Bed & Breakfast, Chillington

So far this has been all about what the customer gets, but for it to be win-win, I need to win too.. So what do I get?

Hair Advice Centre, Kingsbridge

Hair Advice Centre, Kingsbridge

I get great customers that understand what I can offer them for the long term

I get a working relationship built on trust and mutual respect

I get to create meaningful work that isn’t possible with a photography one night stand approach

The Globe Pub, Frogmore

The Globe Pub, Frogmore

So, in summary, the best business relationships are built on the idea that everyone wins, everyone benefits. Personally, that sounds like a much happier place to do business from.

I can help your business grow

contact me now to find out more

What do you think makes a good business relationship?

I’d love to hear what you think in the comment section below..

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Comments 9

  1. As usual a thought provoking post.

    The way you treat clients and other photographers is a real credit to you and is just one of the reasons why you are so well respected by others.

    You did miss one quote though:-

    “A day without cake is a sad day indeed”
    Mike Boss

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  2. At HAC, we’ve used Scot on several occasions for internal Staff and Salon images as well as commercial Hair and Fashion shoots.

    We have been delighted not only by Scot’s final output but the way he handles the journey to get there. We’ll definitely use Scot again (and probably again after that..)

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